Hi everyone!
In this post, I’d like to share a bit about how our company got started.
Back in 2000, I was working as a 3D modeler when some friends invited me to join them on a game project as a 3D artist. I created houses and environments for it.
You can check out the game here: https://apps.apple.com/us/app/idle-graffiti/id1488355462
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That project gave me valuable experience – I was able to implement optimization techniques (like using a texture palette) and came up with a method for creating simple, user-friendly, and easily customizable buildings.
After the project was completed, I wanted to keep going. I started experimenting and building new models. Interestingly, I didn’t have a specific goal in mind – I just really wanted to create a huge city, so vast that you could fly around it endlessly and never see the edge.
It took me about two months to make over 150 buildings, plus a lot of time to assemble the city itself. Along the way, I made plenty of mistakes and had to fix them on the spot. I remember spending my entire vacation from my main job working on this project.
But I genuinely loved it and didn’t want to stop.
Once the project was nearly finished, I wanted to share it with others. I began thinking about where I could publish it.
At the time, some of my friends were uploading their models to asset stores, so I decided to give it a try. This wasn’t just portfolio art anymore – these were full-fledged models available for download. It felt like a big responsibility, but I decided to go for it.
I was nervous – would people like my pack?
And then, on May 26, 2020, it was published:
The pack has since received a major update, but we’ve preserved the original renders – this is what it looked like in the very beginning:
Not long after, I got lucky – people started buying the pack, leaving reviews, suggesting add-ons, inviting me to collaborate on projects, and even requesting models for specific games.
That’s when I realized: this is worth continuing!
I had plenty of ideas, and I knew I couldn’t handle them all alone. So I reached out to a friend and invited him to join me.
That happened on August 1, 2020 – and that’s the day we consider the official start of our company.
It’s now been five years!
Since then, we’ve continued creating packs, expanding the team, setting ambitious goals, experimenting – and we have no plans to slow down.
We want to stay energized and bring all our dreams to life!
All of this became possible thanks to:
💛 Our amazing colleagues and friends – true professionals. I can say with confidence that our products speak for themselves.
💛 You, our audience!
Without your support, interest, and feedback, none of this would have been possible. You help us understand what matters, where to go next, and what to focus on.
Thank you so much for being with us!
Andrey,
Founder ithappy studios
5 years it a big milestone. Well done. The company you made is “real” – it’s hard to detach and look at it like that sometime but you have build something lasting. Love your work btw xxx
Thank you 🙂