Successful sales of 3D models on specialized platforms largely depend on how well they are presented. Key aspects include:

Title

Choose a concise, 3-5 word title that reflects the essence of the model. For example: “Vintage Leather Sofa” or “Futuristic Spaceship.”

Description

First, consider your target audience and where they will use this 3D model. This will help you craft a relevant and targeted product description. What should you include? Start by describing what the model represents. If it’s a house, outline its features. Specify its intended use, such as for hyper-casual games of a specific genre. The description should be similar to a product listing in an online store—moderately formal and informative. Avoid repeating the title just to pad the text. Instead, expand on each aspect with creative detail. After describing the model, add technical information: polycount, texture maps, and rendering software. Additional useful details include:

• Units of measurement and scale
• Model structure
• Plugins used
• Additional elements (lighting, cameras)
• Number of textures, their size, and format
• For 3D printing: assembly recommendations

Renders

Like any commercial product, attractive packaging plays a key role in a buyer’s decision. 3D models are no exception. Create appealing renders with well-set lighting, effective HDRI map reflections, well-chosen angles, and thoughtful compositions. This will naturally take some time. Post-processing and color correction in Photoshop can enhance the images, but be careful not to mislead buyers. *At ithappy studios, we do minimal post-processing on renders to ensure the visual representation is as accurate as possible.*

Supplement your final screenshots with a polygonal mesh, as this is crucial. Show textures, examples of the model in use, and how it will appear in the intended software. Highlight the features that make the model worth purchasing, let people admire and appreciate the quality. Don’t be afraid to include many images. There’s no room for impulse purchases here, so buyers will take time to choose and compare. A variety of images will aid in their decision.

Category

Select the most appropriate category for your model to make it easier for potential buyers to find. No one will search for a skyscraper model in the characters section.

Tags

Tags are vital for sales, as they drive internal searches on most sites. Proper tags will determine whether your model is found or not. Carefully choose up to 20 relevant keywords that accurately describe your model. This affects not only the platform’s search results but also appearances in search engines like Yandex or Google. Include all synonyms and common names. Also add related terms, such as the name of a movie featuring a similar object.

Additional Information

Fill in all available fields in the upload form, including details about texture unwrapping, compatible software versions, and other technical aspects. This will boost the rating of your model and enhance your reputation as a seller on the platform.

Remember, a well-prepared presentation significantly increases your chances of selling your 3D model. Don’t be lazy – take the time to complete every section thoroughly.