3D models can be categorized by purpose, technical characteristics, and application area. Let’s explore the main categories of 3D models and their applications.
High-poly models Used in games, renders for interior and architectural visualization. This is a highly competitive niche with a high barrier to entry due to the level of skill required. Models have a large number of polygons and a high degree of detail. Buyers include designers, game studios, visualization studios, and private clients.
Low/Mid-poly models Perfect for games and real-time applications, including VR/AR. While highly detailed, such models are mainly in demand among indie game development studios and solo developers.
CAD models for 3D printing A special segment is represented by models designed for 3D printing. Precision and attention to manufacturing specifics are key. Such models are used to create a wide range of objects: from miniature vehicle replicas to functional household items and unique souvenirs.
Also, by object type, models can be divided into the following three categories: · Organic: This category includes natural elements – trees, plants, animals, and landscapes. · Hardsurface: This category includes all artificial objects – from household appliances to spaceships. · Characters: A separate, most complex and profitable niche. It includes both realistic and stylized characters for animation, games, and cinema.
Each of these categories has its own characteristics and requires specific skills from a 3D artist. However, they are all united by a common goal – creating quality digital assets that will find application in various fields: from the gaming industry to industrial design.
Working on models for stock platforms gives artists significant creative freedom. The main limitations here are platform rules, copyrights, and technical requirements. Success in the stock market often depends on the ability to track trends and create in-demand models.
Where to get ideas for modeling for sale?
- Analyze popular models on marketplaces as inspiration, but avoid direct copying.
- Focus on familiar and interesting topics. This is a good way to start while you’re still unsure what’s in demand.
- Develop successful model lines. If certain works of yours sell well, create a series of similar models.
- Focus on creating versatile objects without specific themes. For example, furniture, doors, exterior elements, or household appliances. But keep in mind that the work should visually and technically suit the maximum number of buyers.
- Combine series of models into sets. Set the price for the set lower than the sum of individual model prices to encourage collection purchases.
- In addition to 3D models, consider selling texture sets. This is a niche area with less competition. Despite the availability of free resources like MegaScan.com, buyers often look for specific textures not found in large libraries. Sell unique textures created during your work process.
Tips for Successful Sales
Identify Your Audience
Before you start creating 3D models, it’s important to identify your potential buyers:
- Visualization studios
- Game companies and indie developers
- VR/AR project creators
- 3D modelers incorporating ready-made models into their projects
- Hobbyists 3D printing models for personal use
- Advertising agencies creating banners and video content
Keep in mind that some clients may lack experience with 3D modeling. For them, it’s essential to provide models that are ready for immediate use.
Create Models in a Unified Style
Aim to publish models that follow a consistent style. Indie studios developing entire games are unlikely to need just one character. Often, 3D artists sell individual assets, which can be inconvenient for developers—they have to hunt for each asset separately, worrying about style compatibility. It’s much more efficient when they can purchase complete asset packs that allow them to build a game level or even an entire game.
For example, at ithappy, we don’t just create models; we build comprehensive locations ready for developers to use. We also design a set of characters compatible with those locations. This approach simplifies the development process and saves valuable time.
Interact with Your Audience
Maintaining active interaction with your audience is crucial for understanding how satisfied buyers are with your products and identifying what might be missing. This feedback provides valuable insights into market demand, popular elements, and desired aesthetics. At ithappy, we regularly engage in such research by asking users to showcase their projects, observing their processes, asking questions, and providing guidance.
Experiment and Grow
Even after you’ve found your niche, don’t hesitate to try new things:
- Explore related areas of 3D modeling
- Stay updated on industry trends
- Experiment with new styles and techniques
This can open up new opportunities for creative and professional growth.
If you specialize in creating low-poly models and want to join the ithappy team, contact us via email: info@ithappystudios.com.
